Creativity Cannot Be Stolen
In my modeling career, my walk was out there.
Anyone can copy it anytime……the best ones were the gay fashionistas. In fact, my gay friends would come to my house and plead that I walk for them. Since I don’t do that….. ever…they decide to do it themselves. And they can do it! Pose for pose, tiptoe for tiptoe, hand sway for hand sway, attitude for attitude. They look fabulous! That is probably the biggest compliment - to be copied.
When I was working as a model, it is as if the designers had a universal or collective psyche. For some reason, every season, they seem to have the same skirt length, the same color palette, highlight the same accessory (example: fishnet stockings, Kelly bag).
Then once in a while you would get innovators like Vivienne Westwood (the most copied designer in terms of clothing design ideas). Like Azzedine Alaia with his body hugging seaming. Herve Leger with his characteristic pleating. And the real fashion world knows these innovators. These are the leaders of the pack and they separate themselves from the herd.
Once it goes down to street wear, which is about 2 to 4 seasons after, the original dress has been copied thousands of times, tweaked for public consumption and really watered down, sold at a competitive price.
These designers are elated by their influence in the world of fashion, even though at their ateliers, they are steaming at the blatant copying of their designs.
When I was doing campaigns for my lipstick line ANNA BAYLE Lipcolours, our windows and displays at Henri Bendels and Bloomingdale’s were always innovative and fun. I financed my cosmetic company and of course, we were very resourceful with our marketing budget.
When we launched the line, because my lipcolors were created for the Asian skin tones, we used the light green bamboo 'sushi rollers' as display trays and complemented them with beautiful orchids.
Together with Ruben Nazareth, a creative genius and embelliseur, we would scour the flower market of New York, very early in the morning, choosing the perfect blooms to complement our displays.
For our summer campaign, we displayed the lipsticks on ‘martini glasses'. For Fall, we set the lipsticks against miniature paper mache fruits that had autumn colors.
A month or 2 later, we would notice that Bobbi Brown or Mac, both backed by the cosmetic giant Estee Lauder would have the same concept in their windows-except bigger. They have the budget…of course! But we took pride in our creations and know that we started something.
When I wrote a comprehensive business plan for a modeling school for the Philippines and Asia, I found that investors wanted a modeling agency attached to the school immediately. Six months later, I heard that another model personality from the Philippines went ahead and opened her own modeling school.
Even though the business plan had nondisclosure statements attached to it, I find that there is no such thing outside of the United States.
Here’s my belief, at the risk of sounding cocky. They might want to steal the idea – but can they execute? Do they have the name? Do they have the history (achievements and credentials)? Do they have the contacts(will their curriculum and team of professional instructors be truly international, if they themselves have not worked abroad)?
Now I am creating my television program. Already I see a jockeying for position. That’s fairplay. We all know that this is not a new endeavor; there are many parallel TV shows that will stem out of a very successful TV show. Even China has a TV program training models.
I am not worried. What I have to teach is experiential. No one will know what I plan to teach but me and it comes from 25 years of modeling in the international scene.
I am confident of the quality of my professional contacts in the international fashion scene; some of them, I plan to invite and involve in my projects.
The question I have to ask myself is: Is there anybody else who can do what I plan to do and do it well?
The answer to that, which comes to me instinctively, is.........
Creativity cannot be stolen.
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